DOS AND DONTS ABOUT YOUR EXPERIENCE
Create realistic expectations about earnings. Reference being able to earn “extra” or “supplemental” income from your Forever business.
Make express or implied claims about actual earnings, bonus check amounts, or the ability to earn a certain amount of money through the opportunity.
Make express or implied claims that suggest the ability to attain a certain lifestyle or make expensive purchases (yachts, cars, helicopters, mansions, expensive jewelry, handbags, designer fashion, etc.) through the opportunity.
Talk about the benefits of earning supplemental income on a flexible schedule.
Suggest that the Forever opportunity is a “job” or “career” that is likely to result in significant income or replace full-time employment.
Talk about the non-monetary benefits of joining Forever, such as being part of the Forever community and sharing products that you love with others.
Use phrases such as “financial freedom,” “uncapped income,” “unlimited earning potential,” “quit your job,” “full-time income,” “millionaire,” “pay off your mortgage,” “get out of debt.”
Focus on the journey, not the destination, by emphasizing consistent work, dedication, skills, training, and length of time that it took to build a business.
Misrepresent that it’s easy or effortless to earn money, or that participants don’t succeed because they didn’t devote substantial effort or time.
Include an income disclaimer that is prominent and unavoidable whenever you promote the ability to earn income through the opportunity:
For more information on average FBO earnings, please see Forever’s Annual Income Disclosure Statement at www.foreverliving.com/income-disclosure.
Social media posts shouldn’t require viewers to click on “more” or scroll to the bottom of a post to find the income disclaimer.